I provide Research, Strategy, Planning and Design services that inform
- Brand Strategy, Essence & Positioning
- Brand Identity, Asset Development and Expression
- Social Media Strategy, Coaching and Content Strategy / Editorial Planning
- Client Discovery, Planning and Co-Creation workshops
Brands I've worked with: AT&T, Apple iTunes, The Coca-Cola Company, Delta Airlines, Embassy Suites, IHG's family of hotel brands, Orlando County Visitors Bureau, REI, Bayer Advanced, Philips Healthcare, Pfizer, Galderma, WebMD, Georgia Lottery, GE, The Home Depot, Honda, Nissan, Toyota, The Nutro Company, Virgin Mobile, Visa, Publix, YMCA of the USA, Boys & Girls Club, Kimberly Clark's Cottonelle, Pull-Ups and Fresh Moist Wipes brands.
Research > Gather/Test/Report
Gather
- Interviews
- Focus Groups
- Ethnographies
- Shopper Research
- Listening Audits
- Competitive Reviews
- Trend/Pattern Spotting
Test:
- Concept Evaulation
- Copy Testing
- Product Evaluation
Report:
- Powerpoint - Keynotes, Leave-Behinds
- Video Documentary
- Journals
- Photo Journals
- Blogs
Strategy
- Ideation/Brainstorms
- Co-Creation Workshops
- Positioning Development
- Corporate Citizenship
- Innovation
- Corporate Sustainability
- Innovation
- Product Innovation
- Product Alliance Development
- Social Media Strategy
- Content Strategy and SEO
Planning
- Account Planning
- Connections Planning
- Engagement Planning
- Experience Planning
- Propagation Planning
- Brand, Idea, Participation, Creative Briefs & Briefings
- Creative Development
- Media Planning/Buying