About Andy  > >  I'm a creative strategist with a designer's eye, a writer's ear, and a researcher's love for learning about people and culture. My skills span Research, Strategy, Planning, and Design. I'm passionate about creating content and meaningful experiences - no matter the channel or stage of the buying process. 

Brands I've worked with  > >  AT&T, Apple iTunes, The Coca-Cola Company, Delta Airlines, Embassy Suites, IHG's family of hotel brands, Orlando County Visitors Bureau, REI, Bayer Advanced, Philips Healthcare, Pfizer, Galderma (Cetaphil), WebMD, Georgia Lottery, GE, The Home Depot, Rheem and the connected home; Honda, Nissan, Toyota, The Nutro Company, Virgin Mobile, Visa, Publix, YMCA of the USA, Boys & Girls Club, Kimberly Clark's Cottonelle, Pull-Ups and Fresh Moist Wipes brands.

Discovery could entail:

  • Competitive Reviews
  • Audits - brand, product, comms
  • CX or Customer Journey Maps
  • Interviews
  • Focus Groups 
  • Ethnography
  • Shopper Research & Intercepts
  • Social Listening 
  • Trend Spotting
  • Concept Evaluation
  • Copy Testing
  • Product Evaluation

Strategic Planning

  • Creative Briefings
  • Ideation/Brainstorms
  • Positioning & Messaging workshops
  • Corporate Citizenship and Sustainability
  • Product Alliance 
  • Social Media & Editorial Planning
  • Content Strategy and Search 
  • Account Planning
  • Connections Planning
  • Engagement Planning
  • Experience Planning 
  • Creative Development
  • Media Planning/Buying

Sample Readouts

  • Powerpoint, Keynotes, designed Leave-Behinds
  • Video & Photo
  • Journals
  • Blogs

Research & Discovery: I can help with a range of primary and secondary research skills, in a range of field settings. 

Strategic Planning: Developed a repertoire of methodologies and planning frameworks, such as BBDO’s Rituals, Movements; TBWA’s Disruption, 22 Squared’s Friendship Model, Propagation, Channel, Communication Planning, etc. 

Design & Content Development: If you're looking for someone who's passionate about developing brands and creating content across channels, that's me. Expert in Adobe Creative Suite (InDesign, Illustrator, Photoshop), proficient in Content Management Systems, familiar with AEM; Sprinklr, Hootsuite, Google products, Microsoft Office Suite.

Data & Measurement. I help clarify marketing objectives, then work with analysts to mine data wherever it's available. I know which brand metrics to track, help establish benchmarks, design and share reporting plans.

Personal > Sustainability and healthcare are issues close to my heart. Here's a taste of what else I've been up to:

  • Field Research into effects of the BP Oil Spill – http://spiritofthegulfcoast.com/and  fundraising materials 
  • Fundraising for Team in Training, aka – fighting cancer one mile at a time – with the Leukemia and Lymphoma society. http://pages.teamintraining.org/ga/ambbr10/aclearyh8e
  • Camp-Counseling with Camp Twin Lakes' Wounded Warrior Project
  • Marketing Chair for Neighbor in Need
  • Gardening. Ask to see my 'Stuff I haven't Killed' photo album